Being a generalist isn’t a lack of direction—it’s building a compass. A reflection on range, depth, and doing what needs to be done.
David Dean
I’m David.
I’m a builder and generalist who turns chaos into systems and ideas into action. I work at the intersection of strategy, tech, and purpose — creating things that work and matter.
What I Do
I’m a strategist, operator, and creative problem-solver focused on building things that matter. Versatile, cross-functional leadership for building, scaling, and solving real-world problems.
Strategy & Operations
I build systems that scale — from lean startup frameworks to complex org redesigns.
Product & Project Execution
From idea to launch, I manage the messy middle with clarity, speed, and direction.
Data & Digital Transformation
I translate insight into impact through analytics, automation, and smart tech adoption.
Creative + Emerging Tech
I bring innovation to life — NFTs, Web3, AI, and new media with a purpose-driven edge.
Featured Work
Brovember Rain
A creative studio and idea lab where we launched Spooky Pets and other Web3, digital art, and community-driven experiments.
Viddy
Lead operations during a viral rise to the #1 app in the App Store.
Cedars-Sinai
Worked on the front lines of healthcare innovation – streamlining systems, solving problems, and supporting operational excellence.
What I Bring
A cross-functional skill set that bridges operations, innovation, and creativity.
Startups & Growth
- Product Strategy
- Go-to-Market
- Marketplace Dynamics
- Team Building
- Revenue Generation
- Rapid Prototyping
Tech & Innovation
- Web3 / NFTs / Blockchain
- AI & Automation Tools
- Data & Analytics
- CMS / Content Systems
- Workflow Design
- Emerging Technology Integration
Ops & Execution
- Process Optimization
- Cross-Functional Leadership
- Internal Systems Design
- Project & Program Management
- Operational Scaling
- Risk Management
Creative & Communication
- Brand Strategy
- Storytelling
- Community Building
- Content Strategy
- Writing & Messaging
- Presentation Design
- Go to Market & Full Funnel Marketing
Howzit!
Here you’ll find thoughts, throwbacks, and side quests.
🌀 Doing Good While Doing Good
Doing good while doing good isn’t just a mantra—it’s an ethos built on action and grounded in purpose.
Spooky Pets: NFTs with Heart
A 10K-piece NFT project with social impact, Spooky Pets combined digital art, community engagement, and $17K+ in donations to animal-related causes.
Let’s build something bold.
Whether you’re launching something new, fixing something broken, or just want to swap ideas — I’d love to connect.