Experience

My Professional Journey

Startup grit meets enterprise systems - always with an eye on building what works.

I bring a Swiss Army knife approach to business – blending product strategy, marketing, technology, and operations to solve meaningful problems and drive growth. With experience spanning startups, global brands, AI, blockchain, and social impact, I thrive in complex, fast-moving environments that demand both big-picture thinking and tactical execution.

Work Experience

2021 - Present

Brovember Rain LLC

Co-Founder

Built a full-stack art and development studio specializing in digital and phygital experiences—spanning 2D/3D animation, AR, generative AI, and blockchain technologies. Led strategy, product development, and marketing for global brands, nonprofits, and AI startups.

Launched Spooky Pets (Crypto.com-approved NFT collection), blending community engagement with social impact to support pet-related charities. Directed creative and technical teams, streamlined execution, and drove high-impact marketing campaigns. Experienced in research, strategic communications, multimedia content, and business operations.

💡 More details available upon request!

2006 - Present

MVSW LLC

Founder & CEO

Founded MVSW as a digital music blog covering emerging artists, industry trends, and reviews. Later evolved into a multi-channel e-commerce business. Scaled sales to $1M+ within three years using data-driven strategies, pricing optimization, and market analytics.

Developed expertise in SEO, digital advertising, affiliate marketing, and social media while optimizing e-commerce operations, expanding across marketplaces, and automating pricing strategies. Successfully navigated post-COVID disruptions and implemented recovery strategies to rebuild profitability.

💡 More details available upon request!

2011 - 2013

Viddy Inc.

VP Operations

Led operations for a venture-backed social mobile video platform, scaling to 50M+ users and achieving #1 in the App Store across 49 countries. Built and managed user support and content moderation systems to ensure platform integrity and compliance.

Oversaw international expansion (localized into 10+ languages), implemented 24/7 operational standards, and collaborated cross-functionally to drive engagement. Directed QA processes, managed DMCA compliance, and drove operational strategy in a high-growth, high-pressure environment.

💡 More details available upon request!

2001 - 2010

Cedars-Sinai

Telecommunications System Engineer

2004 – 2010

Led major IT infrastructure projects including the design and rollout of a $750K integrated cellular system. Introduced smartphone technology into hospital operations, reducing staff response time by 30 minutes per call.

Oversaw 24/7 telecom infrastructure, including a high-volume call center with zero downtime during critical upgrades. Managed vendor negotiations and technical documentation, and developed crisis communication plans.

 

• CIO Award Winner.

💡 More details available upon request!

Telecommunications Analyst

2001 – 2004

Managed a $5M departmental budget, optimizing financial planning, forecasting, and cost control. Led vendor negotiations and implemented process improvements, reducing costs by 15% while enhancing service quality.

Conducted detailed research and analysis to support technical and operational initiatives, enabling more efficient decision-making.

💡 More details available upon request!

2007 - 2009

Pluggedin

Strategic Advisor, Emerging Platforms

Advised on technology, entertainment, and media trends to guide platform differentiation and growth. Designed and managed multi-camera HD video streaming systems, improving live and on-demand viewer experiences.

Applied photography and videography expertise to develop innovative solutions for concert and event streaming.

💡 More details available upon request!

Education

University of Southern California - Marshall School of Business

Master of Business Administration (M.B.A.)

Boston College - Carroll School of Management

Bachelor of Science – Finance

Bachelor of Science – Management Information Systems

Skills

A generalist toolkit sharpened across disciplines, industries, and growth stages – built for solving complex problems and turning ideas into action.

Leadership & Strategy

Experienced in guiding teams and organizations with clarity, alignment, and long-term vision.

  • Cross-functional team leadership and stakeholder engagement
  • Strategic planning and roadmap development
  • Crisis communications and executive alignment
  • Scaling teams and operations across startups and enterprises
  • Translating ambiguity into action

Product Management & Strategy

Skilled at developing user-focused products from concept through launch and iteration.

  • Product journey mapping and feature prioritization
  • Roadmap development and backlog grooming
  • Market research and customer discovery
  • Product design strategy and cross-functional collaboration
  • Aligning business goals with user needs

Data & Analytics

Data-driven decision-making using modern tools and clear insight translation.

  • Business intelligence and dashboards (Tableau, Power BI)
  • Data storytelling and presentation for stakeholders
  • A/B testing and experimentation
  • ROI optimization and performance analysis
  • Cloud data tools (AWS, Azure)

Operations & Project Management

Built to scale—streamlining processes, leading teams, and delivering outcomes.

  • Operational process improvement and systems thinking
  • Project management tools (Jira, Asana, Trello)
  • Logistics oversight and workflow design
  • Risk mitigation and resource planning
  • End-to-end delivery management

Customer Engagement & Retention

Built to scale—streamlining processes, leading teams, and delivering outcomes.

  • Operational process improvement and systems thinking
  • Project management tools (Jira, Asana, Trello)
  • Logistics oversight and workflow design
  • Risk mitigation and resource planning
  • End-to-end delivery management

Technology & Digital Transformation

Helping teams adopt, integrate, and evolve with emerging technologies.

  • AI & generative design project leadership
  • Blockchain product strategy and smart contract integration
  • Data modeling and performance metrics
  • Cloud migration and infrastructure planning
  • Technology evaluation and implementation

Marketing & Creative

Telling the story, driving awareness, and building connection through brand and campaigns.

  • Full-funnel marketing and conversion strategy
  • Social media and influencer campaigns
  • Content strategy and email marketing tools (Mailchimp, Constant Contact)
  • Graphic design and creative production (Adobe Creative Suite)

Business Development & Sales

Identifying opportunities, building partnerships, and driving revenue.

  • Business development and strategic partnerships
  • Sales forecasting and market opportunity analysis
  • Customer acquisition and growth strategy
  • Negotiation and relationship management

Certifications

  • Lean Six Sigma Yellow Belt – Process improvement methodology focused on reducing waste and enhancing efficiency

  • Professional Scrum Master I (PSM I) – Agile project management certification for leading Scrum teams